FASHION AFFAIR "A SPECULATIVE PROJECT"
Fashion Affair, A speculative idea that visions of transforming the fashion industry and brings transparency. It visualizes a technology in future that allows the consumer to see the real supply chain, sustainability information through augmented reality and also provide consumers a innovative way to match with a product by comparing personal sustainability goals and commitments to that of products, which helps consumers to make a better ethical choice. The technology also encourages an emotional and self satisfactory relationship with their choices made while shopping towards their personal values and sustainability commitments.
AUGMENTED REALITY DEVELOPEMENT
BRAND RATINGS @GOOD ON YOU
These prototype are made to speculate the technology vision of future in the film that provides real time brands rating through augmented reality for consumers to analyze the brand | Hologram screens that compare brands and products with consumer profiles and guide to make the better choice | Consumer can choose thier products which they like, and then fashion affair compares it and shows if its a match or not.
The final submission is a film that communicates fashion affair in the real-time environment in future. It visualise the idea of augmented reality interface through which real-time brands sustainability information can be seen, also visualise the technological interface of dating with an garment in the end, where the consumers compares each products information with personal data and matches with the garments through a fashion affair. In this experimental film, I pushed myself to shoot during the protest day among the covid restrictions, and incorporated an artificial technological effects to add more weight and future essence to the visual narrative.