A Fashion industry segment that has always been ignored and suffered  the most 

In developing countries, small scale apparel manufacturing industries have bitterly faced the social, environmental, and cultural consequences associated with rapid production cycles, resources overuse, waste production, environmental pollution, and unethical labor conditions caused due to unethical consumer and retailers buying behavior


Local and Unbranded fashion retailers around the globe chase for the cheap needles to source their clothes from small manufacturers and countries with low labor costs and poor environmental governance. They put unrealistic low pricing for the manufacture. This pressure to reduce costs and speed up production in developing countries such as India takes SSAMI in a state where they face environmental and social corners being cut in the name of profit from retailers. Importantly, this continuous accumulation of cheap garments is only possible because of consumer demand for cheap clothing.  Consumers are not even aware of their behavior. That, in turn, has serious consequences on our health, our planet, and on garment workers’ lives

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" The target of this manifesto is to appraise the small-scale clothing manufacturing industry and aware the consumer and retailers about their behavior towards them.


1. We as a consumer always expect cheap clothing from unbranded stores at local markets. Every time we shop, try to bargain the price no matter how cheap it is. That leads to creating financial pressure on the retailers to lower the price point of the products. Eventually leading to low wages, and cheap fabrics at the manufacturing stage, resulting in environmental and social consequences in the apparel manufacturing industries. 


2. The retailers attempt to get the product as cheap as possible to increase their commercial value and profit, which leads to a huge impact on the planet and people who make these clothes and acts as a barrier in their growth.