In developing countries, small-scale apparel manufacturing industries have bitterly faced the social, environmental, and cultural consequences associated with rapid production cycles, resource overuse, waste production, environmental pollution, and unethical labour conditions caused due to unethical consumer and retailer buying behaviour.
Walk Consciously// MANIFESTO FOR CHANGE is appraising the small-scale clothing manufacturing industry challenges and awaking the consumer and retailers about their behaviour towards. I am highlighting this through a mixed media carpet live installation that represents the effect of consumer choices on humanity and people who work in the small-scale industry.
Walk consciously is 3d mixed media live carpet installation that reflects the challenges of the small-scale apparel manufacturing industry as the metaphorical structure of the degrading-dying fashion industry. The design of the carpet installation is sculptured in a human body dying on the ground; representing the small manufacturer's degrading condition and challenges with mouth wounded with the environmental and social issues, they face due to the pressure of producing cheap clothes, which barriers their growth.
The behaviour of retailers, consumers walking over the small-scale industry with an attitude of ignorance towards them is highly dangerous for the people, the society, and the planet. Just like consumers walk over every carpet, crush upon within their feet. Without noticing it back again. Walk consciously signifies a deeper meaning, which means that we cannot walk towards sustainability, ethical products, and better humanity without consciousness, by ignoring and crushing them under our feet.
This installation raises awareness about the ignorant consumer and retailers' behaviour (demanding cheap clothes and unethical practices) towards the unbranded and small local shop clothing industry, which eventually leads to colossal impacts on the manufacturers. This carpet will engage the consumer with a critical subject that might otherwise cause them to turn away.
We are the decision-makers in the current scenario. Walk consciously is trying to nudge, educate people to make better choices, support, and pay deservingly to those who are worth it. Besides, this installation is trying to bring up the small-scale industry that has been left behind in the run of sustainability."