Using technological innovation for good, we can chart future visions of making shopping a more ethical, transparent, and fun experience.
Tech to filter the greenwashing
Vishal Tolambia, multi-disciplinary fashion designer; Founder, Humanity Centred Designs; sustainability research student
Transparency—a term lately used by every brand. I feel there is still a lack of transparency even though every brand claims to have sustainable values, ethics, and commitments. Brands are failing to provide consumers with enough information. Every consumer has their commitments and goals in terms of sustainable products, but they find it difficult when it comes to making a better choice due to a lack of understanding and supply chain visibility about particular products.
Now, let’s imagine harnessing the power of emerging technologies such as artificial intelligence and augmented reality for good. That could transform the fashion industry and bring genuine transparency. It’s a new vision of the future in which users can access the real-time brand supply chain information, as well as provide a mechanism to match with products that share similar personal sustainable values and commitments to find a perfect match. I’ve channelled these ideas into a speculative project of fashion dating called ‘Fashion Affair.’
No doubt new technological innovations have already started to shift the business paradigm of the fashion industry. But I believe we must think beyond present boundaries. Using technological innovation for good, we can chart future visions of making shopping a more ethical, transparent, and fun experience.
Read the Full Article at https://goodonyou.eco/future-of-fashion/